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Felix Dennis

Synopsis:

Maxim's 'Dennis The Menace'. Publisher Is 21st Century Version Of Hugh Hefner.


(CBS) Some consider Felix Dennis, the publisher of racy men’s magazines like Maxim, to be the 21st Century version of Hugh Hefner.

His competitors, however, think of him simply as “Dennis the Menace.” That’s because his magazines are quickly turning the rarified world of publishing upside down. He’s forcing his rivals — GQ, Esquire and others — to become younger, hipper and, well, sexier.

Dennis is a man of gargantuan appetites. He’s completely irreverent and totally unapologetic.

Perhaps the best way to introduce you to Dennis is through the pages of Maxim, a men’s lifestyle magazine whose motto is “To hell with political correctness … It’s time to party!” Correspondent Bob Simon visited Dennis at his home in London last fall. ...

Publish date:
23 June 2004
Author:
Bob Simon
Source:
CBS - 60 Minutes
Media:
text

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