Her web fashion store, My-wardrobe.com, is growing fast. But can Sarah Curran compete with Asos?
Source: The Guardian
Published 13 October 2011
Her web fashion store, My-wardrobe.com, is growing fast. But can Sarah Curran compete with Asos?Eight years ago, Sarah Curran was running a boutique in a fashionable suburb of London when she was asked what she thought of online clothing stores. Her verdict: it would never work. Shoppers wanted to touch and try on clothes before they bought them and, she believed, personal customer service was important for women buying designer clothing.Eight years later, Curran is…
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