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Mr Gü’s guide to making millions

James Averdieck From Evening Standard By Victoria Stewart

Published 25 January 2010

The man behind £35m-worth of chocolate puddings gives his rules for success to Victoria Stewart... James Averdieck, 44, lives with his wife and two children in south-west London. After working at Safeway and St Ivel, he founded his chocolate pudding company, Gü, in 2003 with £100,000, later developing its sister, Fru. Gü, based in Shepherd's Bush and Paris, has 25 products in total. Last week the business was sold to Noble Foods for an estimated…